Why Sellers in Davis and Weber Counties Are Dropping Prices and Offering Buyer Incentives

The real estate market in Utah’s Davis and Weber counties is seeing a noticeable shift. Not long ago, homes in these northern Utah hotspots would fly off the market with multiple offers above asking price. But as 2025 unfolds, more sellers are making price drops and sweetening the deal for buyers with creative incentives. What’s behind this change, and what does it mean for buyers and sellers alike?

Market Context: A Balancing Act

After several years of rapid price growth, the housing market in Davis and Weber counties is cooling off. Rising mortgage rates and increased inventory mean buyers have more choices and less urgency. Sellers, eager to stand out, are adjusting their strategies. In May and June, local listings saw a noticeable uptick in price reductions—sometimes by tens of thousands of dollars. According to recent reports, nearly one in three sellers in these counties has dropped their asking price in the past few months.

Popular Seller Incentives

• Covering Closing Costs: Sellers may offer to pay all or part of the buyer’s closing costs, making the upfront expenses less daunting.
• Mortgage Rate Buydowns: Some sellers are helping buyers secure lower monthly payments by offering funds to temporarily or permanently lower the mortgage interest rate.
• Home Warranties: Including a home warranty can give buyers peace of mind, especially in older homes.
• Flexible Move-In Dates: Sellers are also accommodating buyers’ timelines, which can be a big help for those relocating or selling another home.

Real-Life Example

Take the example of a Layton home listed at $550,000. After three weeks with limited showings, the sellers dropped the price by $15,000 and offered to cover $8,000 in closing costs. The result? Multiple offers within days. Stories like this are becoming more common across Davis and Weber counties.

Advice for Buyers

For buyers, this is a time to look closely at listings for incentives. Don’t be afraid to ask your agent about available perks or to negotiate for what matters most to you—whether it’s a price reduction, help with closing costs, or repairs before move-in.

Advice for Sellers

If your home isn’t getting the attention you hoped for, consider whether a price drop or a targeted incentive could make the difference. Sometimes, a relatively small concession can save you weeks on the market or even spark a bidding war.

The Outlook

Experts predict that the market in Davis and Weber counties will remain competitive but more balanced throughout 2025. Sellers who adapt to changing buyer expectations—by offering incentives or making timely price adjustments—are likely to find success. Meanwhile, buyers have more negotiating power than they’ve had in years, making now a promising time to shop for a home in northern Utah.